When you see commercials, music videos, TV programs, or films, do you ever wonder who it is that handles the job of getting them on camera and how they are put together? That’s the work of a movie production company. There are really two kinds of companies that create video content. A technical production company may target details that the customer isn’t interested in doing. They may do the things that come after the video is taken, the editing and the post-production. Or they may simply take the finished video and post it online. That’s one thing that a video production company can perform.
Other companies are full-service. That means they do it all from beginning to end, and post-production as well. A full-service company will do the creative development, then write the script. They’ll cause locations and casting. They will create, edit, and deliver the final product for posting. A company like this is totally hands-on; the client states what they need and the video professionals do the rest.
A commercial production company, as you might expect, has a specific focus. They are about promoting a product, a company, or a service; or getting a company’s name, brand, and message out in front of the public as widely as possible.
Commercial producers and their creative teams need to get excited about a client’s product, brand, or message. In this way they create ideas that connect with the audience. Their process includes personally experiencing what the customer is selling to create an understanding of the market and the customer.
The video producer’s job looks creative and exciting, and it could be. It is also a highly demanding and responsible job which calls for not only creativity but individuals and business skills. The producer might be thought of as a”creative problem-solver.” He or she is the leader of the procedure from pre-production through actual production to post-production. The producer is responsible for the planning, scheduling, and final editing of the project, and hiring the ability and the staff. He takes part in selecting graphics and sound and may actually write the script. He is the point of contact between the company and the customer, easing all communications to be sure the project is delivered based on the customer’s specifications. And of course, it’s the producer’s job to make sure everything is done on time and on budget.
It is very exacting work that a movie production company does. You may not believe the amount of work that goes into a 60-second spot and the number of people it takes to pull it off. But these production companies know how to do it with the greatest effect.